“Want to hear a story?” Oftentimes when you hear this question, you suddenly pay attention to the person who is going to tell the story. Everybody loves stories! For this reason, storytelling has become one of the most powerful covert persuasion techniques to influence people. Salespersons and marketers now use storytelling because this covert persuasion technique helps them sell under the prospects’ radar.
When you tell a story, you lower their resistance, make complicated things easier to understand, and perk up their emotions. You get them to escape temporarily from the real world and enter another dimension. When they’re in storyland, their minds are more open to accept concepts and ideas that they have previously denied.
Many websites employ stories instead of directly selling their products or services. You’ve probably seen their rags-to-riches to stories. They tell the readers how they started out broke, homeless and depressed. Then they did everything to overcome the odds and finally discovered a secret formula that has enabled them to achieve all their dreams in life. Now, they’re ready to share the secrets with you.
Isn’t this covert persuasion technique better than directly telling your prospects to buy your products or services? Absolutely! Storytelling can touch hearts, change moods and alter emotions. The readers will feel as if they’re involved in the story, and they would like to attain the same happy ending as that in the story.
To maximize this amazing covert persuasion technique, engage as much of their senses as possible. Let them see, hear, smell, taste, and feel the various aspects of your story.
Storytelling can be applied to almost any situation, not just in selling. For example, you have a partner who drinks alcohol excessively. You can tell your partner about someone you’ve just met who has an alcohol-addicted husband. Tell a story of how that husband has ruined his family’s relationships and finances because his bad habit has affected his way of thinking. Your partner would associate that story to his own drinking habit. Now wouldn’t this a better alternative than just telling your partner to “stop drinking because it’s bad”? You bet!
Storytelling is one of the most effective covert persuasion techniques if you know how to apply it properly. To become a great storyteller, consistently read best-selling novels and storybooks. Practice often and you’ll soon be covertly persuading others to do what you want them to do.
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