Social psychologists have known long ago how powerful the methods of persuasion are. It is not only seen in different commercial advertisements, but it is also felt in the activities of daily life, albeit in a subtler manner. It doesn’t come as a surprise that the most successful people know how to masterfully harness their persuasion skills. In this fast-paced environment where every survival instinct is polished, the methods of persuasion are the keys in thriving and zooming to the top.
Here are the tools of the trade that you can use to your full advantage.
1. Solutions. In whatever problem or need, there is always a solution. More often than not, persuasion skills are just finding the right match between the two.
If your potential client indicates that the service or product you are pitching is an effective answer to their woes, this is where you go for the jugular. Your idea should be presented in such a way that they will gain substantial benefits. It could be in the form of warranties, insurance, free online customer care, rebates, reimbursements or discounts.
After all, it is only understandable that they are very much concerned with their well being, especially if the proprietors started their company from scratch.
2. Be the expert. This seemingly plain method of persuasion has closed many deals. Patrons want to know what your product is about and how it can improve their quality of lives.
Consequently, it should be included in your obligations to study and research your products meticulously. This is the only way to honestly and effortlessly answer the questions that may arise in the course of the discussion with the client.
Be confident but refrain from being arrogant. There is only a thin line between the two so be conscious of how your client responds through his verbal and non-verbal feedbacks.
If he has an open posture, you may be making headway. However, if he crosses his arms in front of his chest, has clenched fists and a poker face, he may be telling you to back off.
3. Compromise. Hard as it is to believe, compromising is still a great method of persuasion. Sometimes, we need to meet the client halfway in order to show him to what extent we can be of help to him. This is especially true in clients who have been let down by other idea or service providers before.
If you are in the computer industry selling genuine spare parts and you encounter an ostensibly difficult client, come up with “test drives” promo or other noteworthy gimmicks to prove your worth. Through this, the client will know you are a legitimate business worth venturing into.
Take advantage of these methods of persuasion and you’ll stay ahead in life.
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