Social psychologists have known long ago how powerful the methods of persuasion are. It is not only seen in different commercial advertisements, but it is also felt in the activities of daily life, albeit in a subtler manner. It doesn’t … Continue reading →

Every single day, we are bombarded with various methods of persuasion. Food, beverage, clothing, toiletries, movie and computer companies are just some of the biggest spenders in the different permutations of mass media. It is not a big surprise then … Continue reading →

These days, being adept on the different methods of persuasion is the key to success. Whether you’re a student who is trying to make it to the dean’s list, or a regular employee trying to earn a promotion, having the … Continue reading →