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December 10, 2015
by namktqs
Comments Off on Persuasion and Influence – The Powerful Law of Association

Persuasion and Influence – The Powerful Law of Association

Wonder why many big companies choose famous TV stars to appear in their commercials and not normal people? It’s because those stars are famous. They represent wealth, reputation, skills, or popularity. When they endorse a product, you associate that star … Continue reading

December 9, 2015
by namktqs
Comments Off on Persuasion and Influence – The Remarkable Law of Expectation

Persuasion and Influence – The Remarkable Law of Expectation

This article reveals a powerful law in the realm of persuasion and influence – the law of expectation. When you expect someone to do what you want, and that person treats you with respect or admires/looks up to you, you … Continue reading